Privacy Policy
Last Updated: 2026
Wheelie Good Guys ("we," "our," or "us") operates wheelie-good-guys.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We collect information you provide directly, including:
- Personal Data: Name, email address, and contact details when you sign up or contact us
- Technical Data: IP address, browser type, device information, and operating system
- Cookies: Data stored via cookies and similar tracking technologies
- Usage Data: Pages visited, time spent on site, links clicked, and referral sources
How We Use Information
We use collected information for the following purposes:
- Analysing website traffic and user behaviour through analytics tools
- Tracking affiliate referrals and commissions from casino partners
- Improving site functionality, content, and user experience
- Communicating promotional updates and newsletters (with your consent)
- Detecting and preventing fraudulent activity
Cookie Policy
Our website uses cookies to enhance your experience:
- Essential Cookies: Required for basic site functionality
- Analytics Cookies: Help us understand how you use our site
- Affiliate Tracking Cookies: Track referrals to casino partners
- Marketing Cookies: Used for retargeting and promotional purposes
You can control cookies through your browser settings or opt out of third-party tracking via industry opt-out mechanisms. Please note that disabling essential cookies may limit site functionality.
Third-Party Links
Wheelie Good Guys is an affiliate website. We provide links to non-GAMSTOP casinos and other affiliated gambling operators. We do not control the privacy practices of these third-party websites. We encourage you to review their privacy policies before providing any personal information. We are not responsible for their data handling practices.
Your Rights
Under UK GDPR and UK data protection law, you have the right to:
- Access your personal data we hold
- Request correction of inaccurate data
- Request deletion of your data (subject to legal obligations)
- Object to processing of your information
- Request restriction of processing
- Data portability (receive your data in structured format)
- Withdraw consent at any time
To exercise these rights, contact us using the details below.
Data Retention
We retain personal data only as long as necessary for the purposes outlined in this policy, or as required by law. Analytics data is typically retained for up to 26 months. Affiliate tracking cookies are retained according to affiliate program requirements. You may request deletion of your data at any time.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us at:
Email: privacy@wheelie-good-guys.co.uk
Please allow 30 days for us to respond to your request.